"It's beyond. It's beyond." Geeking out about film! This always makes me happy to see. IMAX just posted a few videos highlighting the massive success of Ryan Coogler's Sinners and the spectacular experiencing of watching it in IMAX. Sinners is currently playing strong in its second week of release – everyone is flipping out watching this movie and telling everyone else to go see it. Thanks to the success, IMAX announced that they are giving away collectible filmtrips of few frames of 70mm film for anyone going back to watch Sinners (again) in IMAX during its second week. I want one! Earlier this month we also posted the video created by Kodak & Ryan Coogler where he discuses the various aspect ratios, film formats, and many other projection details for the movie's big screen release. All of these videos have done more to push people to actually go watch this movie in theaters than any of the actual trailers and marketing from Warner Bros. In this video, we also get to spend time with DP Autumn Durald Arkapaw as they get a closer look at filmstrips and check out some prints at IMAX's HQ in Los Angeles. Basically a big geek out session which is cool with me. // Continue Reading ›