Kylie Jenner dropped jaws and probably broke a few thumbs scrolling through Instagram with a wild red latex look that doubled as a promo for her perfume.

The Kylie Cosmetics boss showed up in head-to-toe glossy red latex that clung to her like it was painted on. She posed against a matching red backdrop, making the whole thing feel like a full-blown ad campaign disguised as a thirst trap. And let’s be real: it worked.

Her chest was front and center in a skin-tight, shiny fit that looked like a fresh coat of candy-apple paint. She held her perfume bottle low at her stomach, making sure your eyes did a full tour before heading back up.

Her face stayed cool, lips slightly parted, hair blown back like a wind machine was working overtime off-camera. The caption mentioned “warmth,” “softness,” and “staying power,” and this wasn’t a random post. It was a calculated move to get her perfume stuck in your brain before Valentine’s Day.

And honestly? Mission accomplished.