Jay-Z’s MarcyPen Capital Partners unveiled a sweeping cross-continental play at Abu Dhabi Finance Week, rolling out plans for a $500 million fund aimed squarely at the soaring global demand for Korean culture.

The new vehicle, MarcyPen Asia, is designed to zero in on South Korean lifestyle and consumer brands that are ready to scale far beyond their home base, marking a striking fusion of Hip-Hop hustle and K-Pop culture momentum.

A majority-owned MarcyPen team based in Seoul will steer the effort as the fund targets growth-stage companies in entertainment, beauty, food and lifestyle. These are the sectors riding the wave of Korean influence that has swept across music, film and fashion in the past decade and shows no signs of slowing.

MarcyPen and Hanwha Asset Management will pinpoint opportunities on the ground in South Korea and create new pathways for Korean companies seeking to break into international markets.

MarcyPen Asia also reflects the broader philosophy of the firm co-founded by Shawn “Jay-Z” Carter, Jay Brown, Larry Marcus, Robbie Robinson and D’Rita Robinson. From its headquarters in Beverly Hills, the investment group has consistently sought out companies positioned at the crossroads of culture, creativity and commerce.

This latest move extends that strategy into one of the most influential cultural engines in the world.

If the partnership succeeds, it could become a bridge between East and West that doesn’t just push brands into new markets but reshapes how cultural capital is invested.

By aligning Korean innovation with MarcyPen’s entertainment pedigree, the fund signals a new era of cooperation fueled by audiences who now consume art, beauty and lifestyle without borders.