JAY-Z is bringing the culture back to where it started with two immersive pop-up experiences hitting New York City on June 25 to honor three decades of his groundbreaking debut album Reasonable Doubt.

Roc Nation just announced the free public activations will take over locations in DUMBO, Brooklyn and Downtown Manhattan, creating multi-sensory tributes to the 1996 classic.

These aren’t just regular pop-ups either. The activations will showcase archival materials, historical moments, and the album’s lasting legacy across the Hip-Hop landscape and beyond.

Fans can register for event details and operational hours at JAYZ30.com, where they’ll get the full breakdown on what to expect when the doors open.

The whole thing is part of a massive summer celebration for the Brooklyn legend, who’s already got stadium shows lined up and more commemorative events in the works.

https://www.youtube.com/watch?v=AxJjt0Ej5Ow

Reasonable Doubt dropped in 1996 and immediately established JAY-Z as a force in the industry, setting the stage for everything that followed for the billionaire entrepreneur.

The timing couldn’t be better either. JAY-Z is in the middle of his biggest anniversary celebration yet, with major performances planned at Yankee Stadium and international dates in Paris and Los Angeles coming up later this summer.