Kendrick Lamar‘s cousin has kept a relatively low public profile musically since The Melodic Blue. But sources close to the festival circuit and rollout watchers say Keem has been quietly lining up his next full-length project, with momentum building just in time for summer. There is no official title and no release date. But the signs are all over…starting in New York.
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Before we discuss that…let us talk about the chit chat.
Industry chatter suggests Keem has been recording steadily over the past year, experimenting beyond the sound that made him a breakout. That’s interesting since it has been over four years. The talk is that the new material leans rawer, more aggressive, and more unpredictable! This is what I like to hear. Apparently, he’s defining his own lane without comparison…to who? Well, we can assume quite a bit based on his affiliations.
This project may arrive before or shortly after his early-June festival run, allowing him to test new music in real time. This strategy mirrors the way major artists use festivals to accelerant interest or market them. They are no longer “rather than “just concerts.”
People are watching for possible overlap with the pgLang universe, but nothing regarding Kendrick Lamar has been made rumor. Now..New York.
Governors Ball: The Pressure Point
Here’s where it gets REALLY interesting.
Keem is set to headline opening night of the Governors Ball on June 5 at Flushing Meadows Corona Park. This notes serious confidence from festival bookers. I mean, this is something Kendrick or Drake would be doing.
Gov Ball isn’t just another stop. It’s New York. And opening night headliners tend to set the narrative for the entire weekend. Thusly, more rumors come out of it. Basically, we believe new music is coming, possible cross promo with Dot and this is a new era overall for the pgLang posse.
Baby Keem is no longer “the next one up.” He’s being positioned as a headliner and the NOW.
Governors Ball: The Pressure Point
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