Ari Fletcher is trending for all the wrong reasons, as an alleged explicit video purportedly featuring the Chicago entrepreneur hit social media and sent the timeline into a frenzy.

Fletcher hasn’t addressed the alleged leak publicly, and its authenticity hasn’t been confirmed at press time. Still, thousands of people were already sharing, speculating, and taking sides before she could even catch her breath.

This isn’t the first time someone has tried to use Fletcher’s private life as content for the internet.

Back in 2022, a hacker took over her Snapchat account and threatened to release an alleged intimate video with Moneybagg Yo unless paid $10,000.

Before that, in 2020, an unverified clip circulated on Facebook that Moneybagg Yo himself denied had anything to do with him. Every single time, Fletcher has refused to let it break her stride, and this moment looks like it’ll be no different.

What makes this hit different is the timing. Fletcher is literally in the middle of planning her wedding.

She confirmed her engagement to Moneybagg Yo during BET Weekend last month, showing off her ring and saying she wants both a destination trip and a traditional ceremony so nobody gets left out.

Now instead of celebrating that, she’s waking up to an alleged privacy violation flooding her notifications.

Fletcher’s road to where she stands today wasn’t easy, and the internet has taken shots at her every step of the way.

She came up from Chicago’s South Side, co-founded KYCHE Extensions in 2016, landed on the cover of Vogue, and starred in BET+’s The Impact: Atlanta, all while navigating one of Hip-Hop’s most scrutinized relationships.

Her relationship with G Herbo ended in 2019 after he was arrested on domestic battery charges involving her, and she rebuilt everything from the ground up. The level of resilience she’s shown over the years makes it clear this isn’t going to knock her down either.

Many people on social media weren’t here for the jokes and clowned those sharing the content. A good number of users called out the fact that spreading an unverified clip is a violation regardless of who’s in it, and that the people hunting it down are the actual problem.